In the old days a "blurb" was a positive promotional recommendation statement on a book jacket. I have done a few myself. Now we are informed by the developer of Civita, an urban infill project in San Diego, that "blurb" really means a cross between suburban and urban.
Are they going to put a picture of it on a book jacket?
As for villages, I live in one myself. Fine and dandy, Very nice to have shops, bars, and restaurants you can walk to. But most people are not going to want to be limited to the retail and recreational opportunities of their "village," nor even to those one can reach by good public transport from said "village." Most particularly, most people are not going to be able to be limited to the job opportunities reachable on foot or by public transit from one's "village."
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Blurban?
Wow, Blurban would probably be the very last word I'd invent, sort of rolls off the tounge like Morlock (those creatures in HG Wells, Time Machine).
Looking at the site plan from the above link, I see the vast majoity of buildings surrounded by seas of paving with very little green space other than a lucky few that are connected to open space at the north part of the site. There is nothing innovative about the planning, but great architectural detail and landscaping is what is felt on the ground, and I suspect good attention to those elements are being mistaken as good planning.
Blurb
If you go the website for the project they actually say Blurban. Looks like the article got the word wrong...
http://www.civitalife.com