small cities

PwC to Employees: Work for Us, Live Anywhere

Wendell Cox — Mon, 04 Oct 2021 11:21:37 -0400

According to the The Wall Street Journal, “The accounting and consulting giant PricewaterhouseCoopers LLP says most of its U.S. employees can now live anywhere in the country, in the latest sign that the pandemic is upending traditional working arrangements in a variety of white-collar roles. The article, by Chip Cutter cites similar development among other major companies. For example, Facebook is expanding eligibility for remote work to “all levels of the company.” Those employees not able to obtain permission to work remotely “would be expected to come into the office, at a minimum, 50% of the time.” This means that employees will be able to work remotely up to a maximum of 50% of the time, a practice virtually unheard of among major companies before the pandemic.

The article also references a Massachusetts Mutual Life Insurance Company survey finding that only 41% of pandemic remote workers “looked forward to returning to the office.” A hybrid approach, working both in the office and remotely, was favored by 29%. Ten percent of workers were not comfortable returning to the office “in any capacity.” This is similar to a research by Jose Maria Barrero, Nicholas Bloom, and Steven J. Davis to the effect that many employees will resist returning to the office, out of a “residual fear of proximity” (infection).

Wendell Cox is principal of Demographia, an international public policy firm located in the St. Louis metropolitan area. He is a founding senior fellow at the Urban Reform Institute, Houston, a Senior Fellow with the Frontier Centre for Public Policy in Winnipeg and a member of the Advisory Board of the Center for Demographics and Policy at Chapman University in Orange, California. He has served as a visiting professor at the Conservatoire National des Arts et Metiers in Paris. His principal interests are economics, poverty alleviation, demographics, urban policy and transport. He is co-author of the annual Demographia International Housing Affordability Survey and author of Demographia World Urban Areas.

Mayor Tom Bradley appointed him to three terms on the Los Angeles County Transportation Commission (1977-1985) and Speaker of the House Newt Gingrich appointed him to the Amtrak Reform Council, to complete the unexpired term of New Jersey Governor Christine Todd Whitman (1999-2002). He is author of War on the Dream: How Anti-Sprawl Policy Threatens the Quality of Life and Toward More Prosperous Cities: A Framing Essay on Urban Areas, Transport, Planning and the Dimensions of Sustainability.

Big City Talent Markets Were Getting Hit Pre-Pandemic

Aaron M. Renn — Wed, 16 Dec 2020 17:08:04 -0500

One impact of the coronavirus has been to accelerate some trends that were already present in the marketplace beforehand. One of these has been the accelerating flow of people into new talent magnet communities and the relative stagnation of some of the larger, established coastal cities.

This is evident in the new Talent Attraction Scorecard 2020 from EMSI, which largely draws on data up through 2019. They find states like Texas, Florida, and Arizona having many of the most robust talent attraction markets as ranked based on a basket of measuring including migration, job growth, and new job openings.

Among counties with a population greater than 100,000, Maricopa, AZ (Phoenix) and Clark, NV (Las Vegas) finished at the top. There were four Texas suburban counties in the top 10, and there were 12 counties in Florida in the top 40.

Many of the winners were mid-sized, suburban counties, though some more urban counties like Fulton, GA (Atlanta) have surged in the rankings.

Again, this is based on pre-coronavirus data. It confirms that the performance of America’s largest superstar city markets had fallen off towards the end of the decade. With the economic and demographic fallout from the coronavirus hitting these markets hard, these places look likely to stay at the bottom of the charts for at least the near-term future.

Aaron M. Renn is an opinion-leading urban analyst, consultant, speaker and writer on a mission to help America’s cities and people thrive and find real success in the 21st century. He focuses on urban, economic development and infrastructure policy in the greater American Midwest. He also regularly contributes to and is cited by national and global media outlets, and his work has appeared in many publications, including the The Guardian, The New York Times and The Washington Post.

Telecommuting and Satellite Cities

Jacob Langenfeld — Wed, 02 Mar 2011 16:54:08 -0500

Smaller satellite cities throughout the Midwest may have an advantage that they have yet to realize: strong bases for telecommuters. Cities such as Iowa City, IA; Albert Lea, MN; and Hastings, NE have this advantage, where over four percent of the city’s population works from home according to American Community Survey’s information from 2009. The average rates for larger metros tended to be in the mid 3% range. Here are a few Midwestern cities that were of note:

	% Population working from home
Albert Lea, MN	5.7
Athens, OH	5.0
Brainerd, MN	6.4
Dubuque, IA	4.1
Freeport, IL	4.8
Hastings, NE	5.7
Iowa City, IA	4.7
La Crosse, WI	4.7
Source: U.S. Census American Community Survey, 2009

These cities have similar attributes: relatively small populations, mostly remote locations, and within 200 miles of a large metro. These characteristics may be a foundation for increased telecommunication in these cities. Could these cities one day become far-flung constituents of a larger conurbation?

For example, of the eight cities cited above, three of them could call Chicago their focal city. Other cities that act as cardinal municipalities in this list are Madison, Minneapolis, and Omaha. While millions from the labor force pile into large, over-populated metros throughout the Midwest for work, others may be able to find integral employment in these smaller regions, while still in close enough proximity to benefit from the larger markets.

Telecommuting may also have a positive affect on the quality of life of the individuals who take advantage of the opportunity. A smaller city often makes for lower costs, cheaper housing, less time driving from place to place, and more access to the community. On top of this, rising oil prices have less affect on the telecommuter. Furthermore, some of the cities listed are in an optimal location for natural amenities of the region to be factored in. For instance, Brainerd’s prime location amidst a plethora of lakes and forestry helps to add to the city’s natural lure, while remaining twice daily flight or a 130 mile drive to downtown Minneapolis.

If these satellite cities can adapt to be friendly to telecommuters, they may be able to help strengthen the regional economies with a more specialized, more productive workforce. Businesses in the area must be inclined to initiate telecommuting as a part of their workforce and have trust in their workers. A smaller community may make this an opportune place for this, as it forms a more cohesive social unity amongst citizens.

If these smaller places can maintain reasonable air and telecommunications access, affordable housing, high-end schools and child care, and perhaps flexible small office space or business assistance for lone eagle entrepreneurs, these places could become hubs for this growing segment of workers. However, the big incentive for those desiring and learning about telecommuting work may simply be the opportunity to do important work in their pajamas.

I Heart Des Moines

Doug Mitchell — Thu, 22 Apr 2010 11:38:11 -0400

Forbes Magazine just released its "Best Places for Business and Careers" list and it's no surprise to me that Des Moines, Iowa just landed in the top spot. Nearly 5 years ago, I'd have said the same thing you may have just muttered. "Des Moines...that's fly over country...who'd want to live and work THERE?" I fully appreciate your logic with our cold winters, humid summers, and ag-centric heritage. But weather and corn fields aside, the Des Moines metro, a circle consisting of about half a million people, has captured my heart and I've become its most passionate evangelist.

After a lifetime of Southern California bustle, my wife wasn't exactly thrilled about my desire to abandon our friends and family infrastructure. But ultimately she wanted me to have more than a view from the windshield of a Honda Civic and to be a stay-at-home mom for our kids. We began to see clearly that reaching goals for entrepreneurship, more family time, and more civic engagement were unattainable in our current location. We were ready to reclaim our time, live with less hassle, and stretch a bit.

So in 2005, we executed geographic arbitrage landing in Clive, Iowa, a beautiful community on the West side of the Des Moines metro. Soon the memory of my 2.5 hour daily plunge into freeway hell was fading. Views of the beaches and mountains from the window of the 6:20AM flight to DFW became real life experiences on urban bike trails and fishing at the lake blocks from my house. A 20-minute drive from end-to-end, the Des Moines metro area defines easy living and 70 miles equals 60 minutes. (I'm still chronically early to my appointments.)

During those first months here a local business blogger who'd been reading my copious posts on "Why Des Moines?" reached out to me. After coffee and a few introductions, my personal and business network began to flourish. It was hard to comprehend how quickly anyone who's willing could reach top level contacts in business, associations, and in government. Before long I was shopping a business plan to investors and prominent business owners in town. I was even introduced to State House representatives who cared about my thoughts on what's happening in their districts. (I went 33 years never meeting a Congressman in CA.) I realized that within a few phone calls I could reach top decision makers, corporate leaders, and legislators and they were willing to listen to me. My business createWOWmedia is growing rapidly now and I'm reaping the benefits of 2.5 years of head down execution and statewide relationship building. I had the time, the energy, and the start up capital through my CA home sale to stop dreaming and start doing. The Des Moines metro gave me that opportunity and I'm thankful for it.

I've figured out that if you're willing to endure a couple months spent largely indoors or bundled up that the trade-offs are magical and worth their weight in gold. I wouldn't trade what I've found here for anything. The Des Moines metro and the state of Iowa as a whole offer so much…and ask so little in return. Des Moines is easy living defined.

Am I worried about a massive influx of new Iowans pouring in from Western states based on this piece and Forbes's recommendations? No chance. But if you do decide to take the plunge and reclaim your life from the concrete jungle, shoot me an email and I'd be happy to guide you. That's what good neighbors and Iowans do.

Doug Mitchell is a Southern California refugee who moved his family to Des Moines, Iowa to build a better life. Doug can be reached at doug@createWOWmedia.com or on twitter @doug_mitchell

College Towns Get High Marks for Quality of Life

Delore Zimmerman — Sun, 29 Mar 2009 16:00:04 -0400

It's hard to find a quality of life ranking that satisfies the preferences and desires of everyone but Bizjournal's recent ranking of mid-sized metros does highlight and affirm the presence of colleges and universities as an increasingly common and important thread in quality of life analyses.

The study compared 124 mid-sized metros in 20 statistical categories, using the latest U.S. Census Bureau data. The highest scores went to well-rounded places with healthy economies, light traffic, moderate costs of living, impressive housing stocks and strong educational systems.

Mid-size places of 100,000 to 1 million residents have experienced strong growth since 2000, exhibiting some of the strongest domestic migration rates among all metropolitan areas regardless of size.

Milken's List of Top-performing Cities Heavy with Small Metro Areas

Andy Sywak — Fri, 12 Sep 2008 18:22:42 -0400

The Milken Institute just released its report about the country's top-performing cities. The list is heavy with the names of small and mid-size cities and also has a good deal in common with Inc.'s Best Cities list which came out a few months prior. The list of the top ten with last year's ranking is below:

1. Provo-Orem, Utah (8)
2. Raleigh-Cary, North Carolina (10)
3. Salt Lake City, Utah (18)
4. Austin-Round Rock, Texas (20)
5. Huntsville, Alabama (16)
6. Wilmington, North Carolina (2)
7. McAllen-Edinburg-Mission, Texas (7)
8. Tacoma, Washington (50)
9. Olympia, Washington (37 in the 2007 ranking of small metros)
10. Charleston-North Charleston, South Carolina (12)

Newgeography has run several articles about the advantages of small cities. "Why Small Cities Rock" and "Sprawl Beyond Sprawl: America Moves to Smaller Metropolitan Areas" are two of them. For an entire list click on the "Small Cities" tab on the home page.

Ranking "Dreamtowns"

Mark Schill — Fri, 01 Aug 2008 01:27:21 -0400

Over half of the nation lives in metropolitan areas of more than 1 million people, but bizjournals.com suggests many may indicate another preference:

Yet a substantial number of these residents of big cities and inner-ring suburbs don't have their hearts in it. They would prefer to live on the suburban fringe or in small-town America, as repeatedly shown by surveys during the past decade.

Bizjournals just released rankings of micropolitan areas. Micropolitan areas are urbanized small cities where the central city population is between 10,000 and 50,000. Like metropolitan areas, micropolitans are still defined by county and commuting geography, so many are larger than 50,000 overall.

Because they offer self contained employment centers, these types of places may prove to be even more appealing as energy costs escalate. Recent domestic migration trends show that small and medium sized metro regions are attracting the most new residents.

Check out the rankings list, it's odd to note that most of the top 20 are in northern climates. Not surprisingly, small college towns dominate the rankings, offering a source of stable professional jobs and the added vitality of a new crop of 20-somethings each year.